AZ Ricerca Carie Gel toothpaste

AZ Ricerca is a well-established Italian oral care brand with a long history of clinical research and product development. Originally formulated by the Research and Development department of Pierrel Farmaceutici in Capua, Italy, during the mid-1960s, the brand quickly became a household name in Italy for its specialized dental solutions.

In 1990, the brand was acquired by the American multinational Procter & Gamble (P&G). Since then, AZ has been integrated into P&G's global oral care portfolio, often collaborating with the Oral-B brand. While the brand remains deeply rooted in the Italian market with its headquarters and marketing focus in Rome, its manufacturing is primarily handled by P&G’s specialized facilities in Germany, specifically at the Procter & Gamble Manufacturing GmbH plant in Gross-Gerau. This facility ensures that the products meet stringent European quality standards while maintaining the specific formulations that Italian consumers have trusted for decades.