Lavazza Qualità Rossa coffee beans

Lavazza Qualità Rossa is one of the most recognizable coffee blends globally, synonymous with the Italian espresso culture. The Qualità Rossa variety is specifically crafted as a balanced blend of Brazilian Arabica and African Robusta beans, designed to provide a full-bodied taste with chocolatey notes.

The brand was founded in 1895 by Luigi Lavazza in Turin, Italy. Over more than a century, it has remained a family-owned enterprise, growing from a small grocery store into a global powerhouse in the coffee industry. Today, the brand is still managed by the descendants of the founder, maintaining its headquarters in Turin at the 'Nuvola Lavazza' complex.

While Lavazza sources beans from coffee-growing regions worldwide, the roasting and packaging for this specific product primarily take place in Italy. The company operates major manufacturing facilities in Settimo Torinese and Gattinara, ensuring that the traditional Italian roasting profiles are strictly maintained before the product is exported to international markets.