Migros aha! Vegetable Bouillon

The product is a granulated vegetable bouillon from the 'aha!' label, a specialty brand for people with allergies and food intolerances, sold by Migros. The brand was created by Migros in collaboration with the aha! Swiss Allergy Centre to provide certified gluten-free, lactose-free, and allergen-friendly food options.

Migros is Switzerland's largest retail company, structured as a cooperative federation. It has a long-standing tradition of vertical integration, producing a significant portion of its own-brand products through its own industrial wing, Migros Industry (now largely integrated under Delica AG for dry goods). This bouillon is produced in Switzerland to meet strict quality and safety standards for sensitive consumers.

The brand is owned and distributed by the Federation of Migros Cooperatives (Migros-Genossenschafts-Bund), headquartered in Zurich. Migros remains one of the world's most successful cooperative retailers, focusing on sustainability and high-quality private labels.