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Xtra is the budget-friendly private label brand used by several cooperative retail groups across the Nordic region. These chickpeas are typically sourced and packaged for Coop Trading, the cross-border purchasing organization that serves major retail cooperatives in Sweden (Coop Sverige), Denmark (Coop Danmark), Norway (Coop Norge), and Finland (S Group).
While the branding and quality control are managed by Nordic entities, the raw ingredients like chickpeas are often sourced globally from major agricultural producers such as Argentina or North America, depending on seasonal availability and supply chain logistics. The Xtra brand itself was established to provide an affordable alternative to name-brand goods, maintaining a focus on transparency and essential quality within the cooperative retail network.
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