Cameo Ciobar Classico

Ciobar is a famous Italian brand of thick, creamy hot chocolate mix. It was originally launched by Cameo, the Italian subsidiary of the German multinational Dr. Oetker. The product is renowned for its unique consistency, which is much denser than traditional cocoa drinks, achieved by cooking the powder with milk.

Historically, the brand 'Cameo' was created as the Italian brand for Dr. Oetker to provide a name more easily pronounced by Italian consumers. While the parent company is German, the Ciobar brand itself is a staple of Italian food culture and is primarily manufactured in Italy at the Cameo plant located in Desenzano del Garda. Today, it remains under the ultimate ownership of Dr. Oetker, which continues to manage the brand through its Italian subsidiary.