Nancy's Smooth Peanut Butter

Nancy's Peanut Butter is a specialized brand developed for the Italian market through a strategic partnership between the Italian food distribution expert Atlante Srl and the British preserve manufacturer Duerr’s. Originally launched around 2021, the brand was created to meet a growing demand in Italy for high-quality, "clean label" peanut butter that avoids the additives and palm oil often found in conventional spreads.

While the brand is an Italian creation managed by Atlante Srl, the product itself is manufactured in Manchester, United Kingdom, by F. Duerr & Sons Ltd. Duerr’s, a long-standing British family business founded in 1881, is the largest producer of peanut butter in Britain and sources its raw peanuts primarily from Argentina and Brazil. The finished jars are shipped from the UK to Southern Italy, from where they are distributed to major Italian supermarket chains. The brand ownership is held by Atlante Srl, an Bologna-based company specializing in selecting and developing private label and third-party brands for the international and domestic food retail sectors.