Lurpak Salted Danish Butter

Lurpak is a world-renowned Danish brand of butter that has been a staple in kitchens since its inception in 1901. The brand was founded when a cooperative of Danish dairy farmers joined forces to create a common trademark, the 'Lurmark,' to ensure the high quality and authenticity of Danish butter exported globally. The iconic logo features the 'lur,' an ancient Scandinavian musical instrument, which serves as a symbol of its heritage.

Today, Lurpak remains a flagship brand under the ownership of Arla Foods, a massive farmer-owned dairy cooperative headquartered in Denmark. The butter is primarily manufactured at the Holstebro Dairy in Denmark, using fresh Danish milk and traditional lactic cultures to achieve its signature creamy and slightly aromatic flavor. While the brand has expanded its product line to include spreadables and plant-based options, the core block butter continues to be produced in Denmark and sold in over 75 countries.