Fior Fiore Coop Datteri Medjoul

Fior Fiore Datteri Medjoul are premium Medjool dates marketed under the high-end private label of Coop Italia. These specific dates are part of the 'Terra Equa' project, a humanitarian and ethical trade initiative. They are grown in the Jordan Valley, specifically in the Jericho area of Palestine, through a collaboration involving Palestinian producers, the Giovanni Paolo II Foundation, and Coop Italia. The project aims to support local agricultural communities and fund social projects in the region, such as educational and health initiatives in Bethlehem.

While the brand Fior Fiore is an Italian label designed to showcase gastronomic excellence, the raw product is sourced from Palestine and typically packed in Italy by specialized partners like Noberasco SpA for Coop Italia. The brand is owned by Coop Italia, the country's largest retail cooperative, which was founded in the mid-19th century and operates as a system of consumer cooperatives headquartered in Casalecchio di Reno.