KRASS Optik glasses

KRASS Optik is a well-established German eyewear brand that has been a significant player in the optical market for over 30 years. Founded by René Krass and Thomas Görtz, the brand is known for its "straightforward" philosophy, offering high-quality, fashionable eyewear at transparent and affordable prices. Based in Dornach-Aschheim near Munich, Germany, the company operates over 80 stores nationwide and a robust e-commerce platform featuring advanced digital tools like virtual try-ons.

While the brand is deeply rooted in German design and engineering, the manufacturing of KRASS eyewear often involves a global supply chain. Like many contemporary eyewear labels, production may take place in various locations specialized in precision optics and frame manufacturing, which often includes facilities in Europe and Asia. The brand shifted its strategy in the mid-2010s to focus exclusively on its own "KRASS Collection," moving away from third-party license distribution to maintain better control over its designs and quality standards. The brand remains privately held by its original founding entity, Görtz + Krass Optik GmbH.