Nussbeisser hazelnut chocolate

Nussbeisser is a well-known chocolate brand, particularly recognized for its whole hazelnut bars and distinctive packaging featuring a transparent window. The brand has a complex ownership history involving two major players in the European market. Originally founded in Germany, the trademark 'Nussbeisser' was first registered in 1924 by Waldbaur Schokolade-und Kakaowerke in Stuttgart.

Today, the brand exists in two distinct forms. In Germany and several Western European markets, it is a private label brand owned by the retailer Aldi Nord, which acquired the rights in 1977 and often markets it under the 'Choceur' or 'Château' umbrellas. In other regions, particularly Central and Eastern Europe (like Poland and Russia), the 'Nussbeisser' brand name and similar visual identity are owned by the American multinational Mondelēz International, often associated with their 'Alpen Gold' line. Manufacturing is distributed across Europe, with major production facilities located in Poland, Germany, and Austria to serve these various regional markets.