HYLDE Organic Elderflower Drink

HYLDE is a premium Danish brand specializing in organic elderflower-based beverages. The product shown is an 'Økologisk Hyldeblomstsaft' (Organic Elderflower Juice), typically sold in 25cl glass bottles in Danish specialty stores, high-end supermarkets like Netto (under the Løgismose-affiliated premium lines), and cafes.

The brand identity focuses on Danish 'hygge' and natural purity, featuring a clean white label with a distinctive gold-foil flower logo representing the elderberry blossom (Sambucus nigra). The brand is deeply rooted in Danish culinary traditions, where elderflower juice is a staple summer refreshment.

While the brand is marketed as a standalone boutique label, it is often associated with the Danish gourmet group Løgismose Meyers, which curates high-quality organic products for the Danish retail market. The ultimate ownership lies within the investment structures that manage the Løgismose and Meyers brands, currently under the ownership of the investment firm Solix.