ICA Diapers (Ica blöjor)

ICA diapers are a staple of the Swedish private label landscape, offering both a standard range under the ICA brand and a budget-oriented line known as ICA Basic. These products are developed by ICA Sverige AB, the core retail arm of the Swedish ICA Gruppen. While specific manufacturing plants can vary by production contract, data indicates that many products in their hygiene range, particularly the ICA Basic line, are manufactured in Germany to meet high European safety and quality standards.

Historically, the ICA brand traces its roots back to 1917 when Hakon Swenson founded Hakonbolaget, establishing a cooperative model that allowed independent retailers to join forces. Today, the brand is owned by ICA Gruppen AB, which transitioned to private ownership in early 2022. The group is now primarily controlled by ICA-handlarnas Förbund (the Association of ICA Retailers) in partnership with the Swedish pension fund AMF, ensuring that the brand remains under Swedish strategic and financial management.