Coop Dentifricio

Coop toothpaste is a private-label oral hygiene product sold by Coop Italia, one of Italy's largest retail chains. The brand's history is deeply rooted in the Italian cooperative movement, dating back to the establishment of the first consumer cooperative in Turin in 1854. This movement aimed to provide high-quality staples to members at fair prices by cutting out intermediaries.

Today, Coop products are manufactured through a network of carefully selected Italian partner companies that adhere to strict safety and quality standards set by the cooperative. While the specific third-party manufacturer can vary depending on the product line (such as the standard range, 'Vivi Verde' for organic, or 'Io Coop'), the production is predominantly localized in Italy to ensure transparency and support national industries. Ownership remains with the Italian consumer cooperatives, organized under the national consortium Coop Italia, which continues to be a leader in the large-scale retail sector through a mission of social responsibility and consumer protection.