Skittles Crazy Sours Squishy Cloudz

Skittles Crazy Sours Squishy Cloudz are a unique variation of the world-famous Skittles brand, featuring an airy, marshmallow-like gummy texture instead of the traditional hard sugar shell. The brand's origins date back to 1974 when it was first introduced in the United Kingdom by Jack Candies Ltd, a distributor for Mars. While production eventually expanded to the United States in the early 1980s, the brand has remained under the ownership of Mars, Incorporated throughout its history.

Today, Skittles is managed by the Mars Wrigley division, which was formed following the merger of Mars' chocolate segment and the William Wrigley Jr. Company. Manufacturing for the European and global markets takes place in several advanced facilities, including key locations in the Czech Republic and the Netherlands. The brand is famous for its 'Taste the Rainbow' marketing campaign and continues to be one of the most recognized confectionery labels globally under the private ownership of the Mars family.