Eisbär knitwear

Eisbär is an iconic Austrian brand that has become synonymous with high-quality winter headwear and alpine culture. Founded in the 1950s as a small family-run knitting workshop by Franz and Maria Wöss in Feldkirchen an der Donau, Austria, the brand gained international fame through its long-standing partnership with the Austrian Ski Federation (ÖSV). Its distinctive designs, often featuring the polar bear logo or quirky patterns like the 'cock's comb,' have been worn by legendary ski stars for decades.

Today, the brand continues to emphasize its roots in craftsmanship while incorporating modern high-tech materials like mulesing-free merino wool and patented 3-layer knitting technology. While expanding its global reach, Eisbär maintains a significant portion of its production within its own factory in Austria, ensuring short supply chains and high quality control. The company remains an independent Austrian entity, evolving into a lifestyle brand that caters to both professional athletes and everyday outdoor enthusiasts.