Prokudent Motion electric toothbrush

Prokudent Motion is a prominent line of electric toothbrushes and oral care accessories exclusive to Rossmann, one of Europe's largest drugstore chains. The brand was established in Germany as part of Rossmann's strategic expansion into private-label high-quality consumer goods, offering an affordable alternative to premium oral care brands.

While the brand is deeply rooted in German retail culture, the manufacturing of its electronic components, such as the Prokudent Motion power handles, typically occurs in specialized facilities in China, which is a global hub for small household electronics. Other components or manual brushes under the same brand may be produced in various locations across Europe and Asia.

Ownership of the brand is tied directly to Dirk Rossmann GmbH. The company remains a family-controlled entity, with the Rossmann family holding a 60% majority stake. The remaining 40% is owned by the Hong Kong-based A.S. Watson Group, which is a subsidiary of the global conglomerate CK Hutchison Holdings. This partnership allows Prokudent to benefit from both German retail expertise and a massive global supply chain.