Finton's Bakery Digestive Classic biscuits

Finton's Bakery is a private label brand primarily associated with the Danish retail giant Salling Group, specifically sold through its Netto discount supermarkets. While the brand is presented with a traditional bakery aesthetic, it serves as an in-house label for a variety of baked goods including biscuits, cakes, and crackers.

Because it is a retailer-owned brand, manufacturing is not centralized in a single facility. Instead, production is outsourced to various industrial bakeries across Europe, such as Merba in the Netherlands, to meet demand across Netto's markets in Denmark, Germany, and Poland. Ownership lies with Salling Group (formerly Dansk Supermarked), which is 100% owned by the Salling Foundations, ensuring that a portion of the profits is reinvested into Danish society and charitable causes.