Today personal care product

The product belongs to 'today', which is a private label brand of the REWE Group, one of Germany's leading retail and tourism conglomerates. The 'today' brand provides a wide range of affordable personal care and hygiene items, including shower gels, hand creams, and facial care products.

As indicated by the 'HERGESTELLT IN DEUTSCHLAND' (Made in Germany) label on the packaging, this specific item is manufactured in Germany. The manufacturing is handled by Maxim Markenprodukte GmbH & Co. KG, a specialized producer of private-label cosmetics based in Pulheim, near Cologne. The brand 'today' is exclusively distributed through REWE Group's various retail channels, such as REWE supermarkets and Penny discounters, reinforcing its position as a central component of the group's own-brand strategy.