Coop Shampoo Protettivo

This product is a Protective Shampoo (Shampoo Protettivo) produced for Coop Italia, one of Italy's largest retail chains. The product is part of their 'Io Coop' line, featuring natural extracts like myrtle (Myrtus communis) and mastic (Pistacia lentiscus) which provide antioxidant properties for hair care.

The manufacturing is carried out in Italy by Packaging Imolese S.p.A., a company based in Imola that specializes in the production of detergents and personal care products for major retailers and multinational brands. Packaging Imolese is a subsidiary of the Deco Industrie group, an Italian cooperative and industrial entity known for its environmental commitment, as evidenced by the 95% recycled plastic bottle used for this shampoo.

Coop Italia, founded in 1967 and headquartered in Casalecchio di Reno, remains the ultimate owner of the brand. It is a national consortium of consumer cooperatives, making it a uniquely Italian institution where the brand and ownership are rooted in the cooperative movement of the country.