Listerine Advanced White Milder Taste mouthwash

Listerine Advanced White Milder Taste is a zero-alcohol mouthwash designed for teeth whitening and oral hygiene. The brand's history dates back to 1879, when it was formulated by Dr. Joseph Lawrence and Jordan Wheat Lambert in St. Louis, USA. It was named after Sir Joseph Lister, a pioneer in antiseptic surgery.

Originally marketed by the Lambert Pharmacal Company, the brand changed hands through several mergers and acquisitions, including Warner-Lambert and Pfizer. In 2006, it was acquired by Johnson & Johnson. In 2023, Johnson & Johnson completed the spin-off of its consumer health division into a new independent company named Kenvue. As of 2026, Kenvue remains the ultimate owner of the Listerine brand, though market reports have noted potential merger interests from major consumer goods companies like Kimberly-Clark. While the brand is American by origin, products sold in Europe are often manufactured in the European Union, specifically in Italy.