Lay's 3D's Bugles corn snack

Lay's 3D's Bugles are a popular cone-shaped corn snack marketed under the globally recognized Lay's brand. Although the original 'Bugles' shape was created by General Mills in the United States in the 1960s, the 3D's variant is specifically produced and marketed by PepsiCo in various international markets, including Spain and France.

In Spain, the product is manufactured by PepsiCo Foods A.I.E., based in Vitoria-Gasteiz, Alava. The branding is part of the extensive Frito-Lay portfolio, which has been a core subsidiary of PepsiCo since the landmark merger in 1965. This specific packaging, featuring multilingual information for the Iberian market (Spanish and Portuguese), confirms its primary production and distribution within the region, maintaining a strong local presence through the Matutano legacy under the PepsiCo umbrella.