Hovis Best of Both bread

Hovis is one of the United Kingdom's most iconic heritage brands, dating back to 1886 when Richard "Stoney" Smith pioneered a new method of milling wheat germ. The brand is famous for its historical association with quality bread and its iconic advertising, such as the famous 'Boy on the Bike' commercial. The Best of Both variety specifically caters to consumers looking for the taste of white bread with the goodness of wholemeal.

Today, Hovis products are primarily manufactured across a network of bakeries and mills within the United Kingdom to ensure freshness for the local market. The brand has underwent several changes in ownership throughout the 21st century.

In late 2020, Hovis was acquired by Endless LLP, a British-based private equity firm, from the previous owners The Gores Group and Premier Foods. Under its current ownership, the brand continues to operate as a leading player in the British bakery sector, maintaining its status as a staple in UK households.