Gut & Günstig Choco Drink

Gut & Günstig Choco Drink is a private-label instant cocoa powder beverage sold by Edeka, one of Germany's largest supermarket corporations. The 'Gut & Günstig' (Good & Inexpensive) brand was launched in 2001 by Edeka to provide a budget-friendly alternative that competes with discount retailers like Aldi and Lidl.

The product is manufactured in Germany, typically through Edeka's extensive network of partner production facilities or dedicated private-label manufacturers. As a major German retail cooperative, Edeka manages the entire supply chain for its private labels, ensuring that products like the Choco Drink meet specific quality and sustainability standards, such as being Rainforest Alliance certified for its cocoa content.

The brand is owned by the Edeka Group (Edeka Zentrale Stiftung & Co. KG), which is headquartered in Hamburg, Germany. Edeka operates as a cooperative of independent retailers, making it a unique corporate entity where the ultimate ownership lies within the German retail collective rather than a single multinational parent company.