Lurpak Smørbar Saltet

Lurpak is a prestigious Danish butter brand with a history dating back to 1901. It was originally established by a cooperative of Danish dairy farmers who sought to protect the quality and reputation of Danish butter under the 'Lurmark' trademark. The brand is instantly recognizable by its logo featuring two entwined 'lurs'—traditional Bronze Age musical instruments from Scandinavia.

Today, Lurpak is manufactured at the Holstebro Smør dairy in Holstebro, Denmark. While Arla Foods operates numerous dairies globally, the production of authentic Lurpak butter remains centralized in Denmark to maintain the strict quality standards associated with the Lurmark certification. The 'Smørbar' range, which is the spreadable version shown in the image, is made by blending traditional butter with rapeseed oil to ensure it remains soft even when refrigerated.

The brand is owned by the Danish Dairy Board and licensed to Arla Foods, a major European dairy cooperative owned by thousands of farmers across several Northern European countries. Arla Foods is the ultimate owner and operator of the brand's production and global distribution.