Felix As Good As It Looks Chicken cat food

Felix is a well-known brand of cat food, particularly popular across Europe and Oceania. This specific product, 'As Good As It Looks' (known in German as 'So gut wie es aussieht' and French as 'Tendres Effilés'), features tender meaty pieces in a succulent jelly. The branding features the iconic black-and-white tuxedo cat mascot, Felix, which has been the face of the brand since 1989.

Originally launched in the Netherlands by Ralston Purina in the 1970s, the brand's ownership has evolved through several major acquisitions. It was notably owned by the Quaker Oats Company and Spillers before being integrated into the Nestlé family. Today, Felix is a flagship brand of Nestlé Purina PetCare, a subsidiary of the Swiss multinational Nestlé S.A.

Due to its global scale, Felix products are manufactured in various locations worldwide to serve local markets. Major production facilities are located in countries such as Australia (specifically the Blayney plant), the United Kingdom, and several other European nations. This localized production strategy allows the brand to maintain high demand and source a significant portion of its ingredients from regional suppliers.