Ariel Original liquid laundry detergent

Ariel is a flagship laundry detergent brand developed by Procter & Gamble (P&G) in the late 1960s. It was specifically created at P&G's European Technology Center in Brussels, Belgium, to meet the needs of modern washing machines. Since its debut in 1967, it has become one of the world's most recognized laundry brands, particularly in Europe, Latin America, and Asia.

Manufacturing for the European market is distributed across P&G's global network, with major production facilities located in countries like Spain, France, and the United Kingdom to serve regional demand efficiently. Ariel is famous for pioneering enzyme technology that breaks down protein-based stains, and it remains a multi-billion dollar brand under the American multinational Procter & Gamble, which is headquartered in Cincinnati, Ohio.