Blue Star Kraft Aktiv Gel Lemon

Blue Star is a well-established brand in the sanitary cleaning market, particularly known in Central and Eastern European regions like Austria and Hungary. The brand provides a comprehensive range of toilet care solutions, including rim blocks and powerful cleaning gels like the Kraft Aktiv series shown in the image. This specific product is designed for deep hygiene, limescale removal, and long-lasting freshness with its 'Air Freshener Effect'.

Blue Star is owned by Henkel, a leading German chemical and consumer goods company. While the brand itself has a history rooted in the European cleaning market, it is now part of Henkel’s global Consumer Brands division. Manufacturing for these cleaning products typically occurs at Henkel’s large-scale production facilities across Europe; for the Blue Star liquid line, a primary production site is located in Kruševac, Serbia, which serves as a major hub for Henkel's home care products in the region. Ownership remains with the Henkel family and public shareholders through the Düsseldorf-based parent company.