Aldi Taurus Original Cider

The product shown is Taurus Original Cider, a private-label alcoholic beverage sold exclusively at Aldi supermarkets. The label features specific warning text mandated for alcoholic products in certain regions; the text "WARNING lifelong" refers to the pregnancy warning: "Alcohol can cause lifelong harm to your baby," which is a standard safety requirement for alcohol sales in Australia and being implemented in parts of Europe.

The brand 'Taurus' is a dedicated private label owned by Aldi, used for its range of ciders and beers, often designed to compete with national brands like Thatchers or Strongbow. Ownership of the brand lies with Aldi South (Aldi Süd) and Aldi North (Aldi Nord), depending on the specific international region, with both companies headquartered in Germany. Manufacturing for the UK and Irish markets typically occurs in the United Kingdom (specifically Warwickshire, England) through contract beverage manufacturers.