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Ideology is a premium Australian skincare brand primarily focused on the hospitality and luxury amenity market. It is widely known for its 'Botanical' collection, which features native Australian ingredients such as Kakadu Plum and Kangaroo Apple extract, known for their high antioxidant content and skin-nourishing properties.
The brand is owned and managed by Hunter Amenities, a global leader in the hotel guest amenity industry. While the brand emphasizes its Australian botanical heritage and uses local ingredients, it is part of the larger Hunter Amenities portfolio, which facilitates its distribution into high-end hotels, resorts, and retail spaces across the globe. The manufacturing of these specific botanical products is centered in Australia to maintain the integrity of the local extracts used in the formulation.
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