MyVay Oat Milk (Haferdrink)

MyVay is a comprehensive plant-based private label brand launched by the German discount retailer ALDI in early 2024. The brand was introduced to consolidate various vegan offerings under a single identity, specifically timed to coincide with the 'Veganuary' initiative. It covers a wide range of products including milk alternatives, meat substitutes, and dairy-free spreads.

As a private label of ALDI Nord and ALDI Süd, the products are manufactured by various third-party suppliers across Europe, though a significant portion of the production for the German market occurs within Germany. The ownership of the brand lies with the ALDI group, which is divided into two independent entities: ALDI Nord (owned by the Albrecht family foundations) and ALDI Süd. This specific packaging is associated with ALDI Nord, which is headquartered in Essen, Germany.