today facial tissues (Kosmetiktücher)

These facial tissues are part of the 'today' brand, which is a significant private label (store brand) developed by the REWE Group. The 'today' line offers a wide range of drugstore and personal care products designed for daily use at competitive prices. Originally launched to provide an affordable alternative to name-brand cosmetics and hygiene items, it is predominantly sold in REWE supermarkets and Penny discount stores across Germany and other European markets.

As seen on the packaging, this specific product is manufactured in Germany by WEPA Deutschland GmbH & Co. KG, a leading European family-owned company specializing in the production of hygiene paper products. The brand itself remains under the ultimate ownership of the REWE Group, a major German retail and tourism cooperative headquartered in Cologne. This structure ensures that while the production is outsourced to specialized experts like WEPA, the brand identity and distribution are strictly controlled by the retail giant.