Kiprun KD900X running shoes

Kiprun is a performance-focused running brand created and owned by the French sporting goods giant Decathlon. Originally launched in 2010 as a specialized sub-brand under the Kalenji label, it became an independent 'expert brand' within the Decathlon ecosystem in 2018. The name 'Kiprun' is a contraction of the mantra 'Keep on Running', reflecting its mission to support runners of all levels.

Decathlon operates as a vertically integrated company, meaning it manages everything from initial research and design to manufacturing and final retail. While the brand's innovation and design hub is located in France—often collaborating with elite athletes in high-altitude training centers like those in Iten, Kenya—the actual manufacturing takes place across a global network of partners. Decathlon produces goods in several countries, including Vietnam, China, India, and Bangladesh, to maintain its commitment to providing high-performance gear at accessible price points.

As of 2026, the brand remains under the ultimate ownership of the Decathlon Group, which is headquartered in France. The company continues to expand the Kiprun brand globally, positioning it as a competitive player in the high-performance running market alongside established specialized footwear brands.