Made O'Meter
Discover where a brand or product originates
Lotus Biscoff Creamy Spread is a spreadable version of the iconic Belgian speculoos biscuit. The brand's history dates back to 1932 when Jan Boone Sr. founded Lotus Bakeries in Lembeke, Belgium, creating a caramelized biscuit made with natural ingredients. The name 'Biscoff' is famously a portmanteau of 'biscuit' and 'coffee,' reflecting the traditional pairing of the snack with hot beverages.
The idea for the spread originated from a Belgian TV show contestant in 2007 who turned the cookies into a creamy paste. Recognizing its potential, Lotus Bakeries industrialized the recipe and launched it globally. While the company has expanded its manufacturing footprint to the United States (North Carolina) and recently Thailand to meet international demand, the core production and the 'secret' premix of ingredients remain centered in Belgium.
Today, Lotus Bakeries remains a family-owned multinational, controlled by the Boone and Stevens families. While listed on the Euronext Brussels, the founding families maintain nearly 50% ownership and a majority of voting rights, ensuring that the brand preserves its Belgian heritage even as it partners with global giants like Mondelēz International for distribution in emerging markets.
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