Sonos speaker

Sonos is a pioneer in the wireless home audio industry, known for creating a seamless ecosystem of speakers that connect over Wi-Fi. The brand's journey began in 2002 in Santa Barbara, California, with a vision to modernize home listening by eliminating the need for complex wiring. Since then, Sonos has expanded its portfolio from standalone speakers to home theater soundbars, portable audio, and high-fidelity architectural components.

While originally rooted in Chinese manufacturing to maintain competitive costs, Sonos has significantly diversified its supply chain in recent years. Today, production occurs in multiple countries, with a major shift towards manufacturing facilities in Malaysia to mitigate geopolitical risks and diversify its global footprint. Despite this international production, the core engineering, design, and software development remain headquartered in the United States.

Ownership of the brand is held by Sonos, Inc., a publicly traded company on the NASDAQ exchange. As of 2026, the company continues to operate as an independent entity, focusing on its 'Sonos System' platform. Recent leadership transitions, including the appointment of Tom Conrad as CEO in 2025, reflect a strategic pivot toward restoring software excellence and expanding into new categories like premium headphones to maintain its position as a market leader in high-end consumer audio.