Cheetos Chipito cheese snack

Cipitos (often branded as Cheetos Chipitos or Chipito) is a well-known savory puffed maize snack primarily distributed in the Benelux region. Originally part of the product lineup under the Smiths brand, it transitioned to the global Cheetos brand identity while maintaining its local popularity. The product is characterized by its light, airy texture and distinctive cheese seasoning.

In the Netherlands and neighboring markets, the brand is managed by PepsiCo through its subsidiary Frito-Lay. Manufacturing is primarily concentrated in the Netherlands, specifically at facilities such as the one in Broek op Langedijk, which produces a variety of Frito-Lay snacks for the European market. The brand's history is tied to the legacy of Smiths Food Group, which was a dominant snack player in Europe before its integration into the PepsiCo portfolio.

As of 2026, the ultimate ownership of the brand lies with PepsiCo, an American multinational food, snack, and beverage corporation. The brand remains a staple in the savory snack aisle, often recognized for its playful packaging and long-standing presence in the Dutch snack market.