Minimum chicken breast

Minimum is a Danish food brand primarily known for its range of chilled meat products and cold cuts, such as the chicken breast shown in the image. The brand is specifically designed to meet health-conscious criteria, often bearing the 'Keyhole' (Nøglehulsmærket) logo which indicates lower fat and salt content.

Historically, the 'Minimum' brand for food was a private label or exclusive brand found in Danish discount supermarkets, most notably within the Netto chain (owned by Salling Group). It should not be confused with the Danish fashion brand of the same name. In Denmark, poultry products like these are typically manufactured by major local suppliers such as Danpo or Scandi Standard, who operate large-scale processing facilities across the country to ensure high food safety and animal welfare standards.

The brand is currently owned by the Salling Group, Denmark's largest retailer. Salling Group oversees a vast portfolio of private label brands and retail chains including Netto, Føtex, and Bilka. The company is headquartered in Brabrand, Denmark, and is uniquely owned by the Salling Foundations, which reinvest profits into Danish culture, sports, and charity.