Bellafonde Strawberry Jam

Bellafonde is a private-label brand primarily associated with the REMA 1000 supermarket chain in Denmark. The product is a traditional strawberry jam (jordbær marmelade) typically produced by specialized Danish food manufacturers that supply private labels for the retail sector.

Ownership of the brand resides with the Reitan Group (Reitangruppen), a Norwegian conglomerate that operates REMA 1000 across Scandinavia. While the brand is managed under the Danish subsidiary of REMA 1000, the ultimate corporate oversight is held by the Reitan family in Norway. The production is usually localized to Denmark to ensure freshness and appeal to regional taste preferences, often utilizing facilities that produce various fruit-based spreads for the Danish market.