Kettle Original Sea Salt potato chips

Kettle Potato Chips are a premium snack brand recognized for their crunchy, kettle-cooked texture. The specific product shown features Sea Salt sourced from South Australia, catering specifically to the Australian market. Originally, the Kettle brand was founded in the United States, but it has developed distinct regional branches with different ownership structures across the globe.

In Australia, the Kettle brand is manufactured locally using Australian potatoes. The ownership has changed hands several times through major corporate acquisitions. For many years, it was part of the Snack Brands Australia portfolio. In 2016, Snack Brands Australia was acquired by the Philippines-based multinational Universal Robina Corporation (URC).

Looking toward the future and global consolidation, the brand remains a staple of the Australian savory snack market under the umbrella of Intersnack Group via their regional acquisitions. The ultimate ownership sits with Intersnack Group, a German-headquartered snack giant, which finalized the acquisition of URC's Australasian businesses (including Snack Brands Australia) to strengthen their foothold in the Oceania region.