Twix White chocolate bar

Twix is one of the world's most recognizable confectionery brands, characterized by its twin-stick format consisting of a biscuit base topped with caramel and enrobed in chocolate. The 'Twix White' variant specifically uses white chocolate for its coating.

The brand was originally invented in 1967 at the Mars factory in Slough, United Kingdom. For many years in mainland Europe, the product was known as 'Raider' before being rebranded to Twix in the 1990s to align with global marketing.

Today, the brand is owned by Mars, Incorporated, a major American global manufacturer. Production is handled across multiple global sites; for the North American market, Twix is primarily manufactured in Cleveland, Tennessee, while products for the European and African markets are largely produced in Veghel, Netherlands. Some specialized European distributions are also handled by regional entities like Mars Austria.