Gröbi soft drink

Gröbi is a well-established Austrian brand of sugar-free fruit-flavored soft drinks. It was first introduced to the market in 1967, positioning itself as a pioneer in the low-calorie and sugar-free beverage segment in Austria. Since its inception, the brand has been synonymous with health-conscious refreshment without sacrificing taste.

The product is primarily manufactured in Austria, maintaining a local production chain that emphasizes quality control and regional availability. It has become a staple in Austrian households and is widely recognized for its diverse fruit flavors such as orange, grapefruit, and forest berries.

Ownership of the brand has transitioned through major beverage groups. While originally developed in Austria, the brand is currently owned and managed by the DrinkStar group, a subsidiary of the German Symrise AG. This corporate structure allows Gröbi to benefit from international logistics and research while maintaining its strong Austrian brand identity.