Coles Jasmine Rice

Coles Jasmine Rice is a staple food product sold under the private label of Coles Supermarkets, one of Australia's largest retail chains. While the brand is quintessentially Australian, the rice itself is traditionally sourced from Thailand, which is the world's primary producer of authentic Jasmine (Hom Mali) rice. This variety is prized for its floral aroma and slightly sticky texture, characteristics that are best developed in the specific climate and soil of Southeast Asian rice fields.

The Coles brand has a long history dating back to 1914 when George Coles opened the first variety store in Melbourne. Over the decades, the company evolved from a small family business into a retail giant. The ownership of the brand has seen significant shifts: it was part of the Coles Myer group for many years before being acquired by the Australian conglomerate Wesfarmers in 2007. In 2018, Coles Group was spun off as an independent public company listed on the Australian Securities Exchange (ASX), and it remains an independent Australian entity as of 2026. This product reflects Coles' strategy of sourcing global staples to provide value-oriented options for Australian households.