Perlana Renew laundry detergent

Perlana is a renowned Italian brand specializing in laundry detergents for delicate and dark fabrics. Originally launched to address the need for specialized care for wool and silk, the brand has expanded its portfolio to include advanced formulas like the 'Renew' series, which focuses on color restoration and fiber protection.

Today, Perlana is a key brand within the portfolio of Henkel, the German consumer goods giant. While the brand has deep Italian roots and is synonymous with Italian laundry care, it is part of a global supply chain. In Italy, production has been consolidated at Henkel's facility in Ferentino (Frosinone) following the closure of the Lomazzo site in 2021. Henkel continues to manage Perlana as a premier label in the European laundry and home care market, positioning it as a leader in textile sustainability through its #RethinkNew campaign.