Moccona French Style instant coffee

Moccona is a premium brand of freeze-dried instant coffee that traces its heritage back to 1753 in the Netherlands, where Egbert Douwes founded the Douwe Egberts coffee and tea emporium. The Moccona brand itself was launched during the mid-20th century, specifically becoming an iconic household name in markets like Australia and New Zealand after its introduction in 1960. Recognizable by its signature cylindrical glass jar with a gold or color-coded label, the brand emphasizes a 'European-style' coffee experience.

While originally a Dutch creation, the brand's ownership has evolved through several major mergers. It was long a staple of Douwe Egberts, which later became part of JDE Peet's. In a significant move projected for 2025 and beyond, Keurig Dr Pepper announced the acquisition of JDE Peet's, intending to separate the entity into two independent companies, with Moccona falling under the 'Global Coffee Co' division. Manufacturing occurs in various international facilities to serve its primary markets in Oceania, Southeast Asia, and Europe, utilizing blends of Arabica and Robusta beans sourced globally.