Ariel Professional Formula laundry detergent

Ariel is a globally recognized laundry detergent brand that revolutionized fabric care in 1967 when it was launched as the first detergent to use enzyme-based cleaning technology. Developed by the Procter & Gamble (P&G) European Technology Centre in Brussels, Belgium, it was specifically designed to handle the evolving needs of modern washing machines. Since its inception, the brand has grown into a billion-dollar flagship within P&G's extensive portfolio, serving millions of households across more than 100 countries.

Today, Ariel is manufactured in multiple strategic locations worldwide to meet regional demand and cater to local water conditions. Major production hubs include facilities in Amiens (France), Mataró (Spain), and Urlați (Romania), the latter of which serves as a significant European hub for innovations like Ariel Pods. The brand is owned and managed by the American multinational corporation Procter & Gamble, headquartered in Cincinnati, Ohio, which continues to drive the brand's growth through significant investments in research, development, and sustainable packaging solutions.