Salling Lommeletter pocket tissues

Salling Lommeletter is a Danish private-label brand of pocket tissues produced for Salling Group. The brand 'Salling' is a namesake of Herman Salling, the founder of Jysk Supermarked, which later became Dansk Supermarked and eventually Salling Group. These paper products are typically manufactured through contracts with various European paper mills, primarily in countries like Germany, Poland, or Italy, depending on the specific supply agreement.

The Salling brand serves as a mid-tier private label focused on quality and value within the Danish retail market. Salling Group is 100% owned by the Salling Foundations (Salling Fondene), a structure that ensures profits are reinvested into the business or donated to philanthropic causes in Denmark rather than being distributed to private shareholders. This gives the brand a distinct local identity despite global sourcing for production.