Adventure Tea House Earl Grey tea

Adventure Tea House is a private label brand primarily associated with the retail chain Netto, which is owned by the Danish retail giant Salling Group. The Earl Grey variety is a classic black tea flavored with bergamot, marketed as part of an affordable but quality-focused range.

While the brand is a house label for Salling Group, the tea leaves are typically sourced from major tea-producing regions such as India, Sri Lanka, or China, and packaged in various locations across Europe to serve the Scandinavian and German markets. The ultimate ownership lies with Salling Group (formerly Dansk Supermarked Group), which is headquartered in Brabrand, Denmark, and is owned by the Salling Foundations.