Ayam Brand Sardines in Extra Virgin Olive Oil

Ayam Brand is one of the oldest and most iconic consumer brands in Southeast Asia, with a history spanning over 130 years. Founded in 1892 by Alfred Clouët in Singapore, the brand originally focused on importing food for the colonial community. Today, it is best known for its high-quality canned products, particularly its sardines, mackerel, and coconut milk, which are household staples across Asia and Oceania.

While the brand has its roots in Singapore and Malaysia, its manufacturing footprint is international. Production takes place in state-of-the-art facilities across Malaysia, Vietnam, and Thailand to ensure freshness and proximity to raw material sources. The Denis Group, through its subsidiary Denis Asia Pacific, maintains strict quality control over these regional manufacturing sites.

The brand is currently owned by the Denis Group (Denis Asia Pacific Pte Ltd), a family-owned multinational holding company headquartered in Singapore. The group has steered Ayam Brand into the 21st century with a strong focus on sustainability, including being a founding member of the Singapore SunSustainable Seafood Group, ensuring that their seafood products are responsibly sourced.