Ivory Clean Original Body Wash

Ivory is one of the oldest and most iconic American personal care brands, famously known as the 'soap that floats.' Originally introduced in 1879 by Procter & Gamble, the brand was built on a reputation for extreme purity, marketed with the legendary slogan '99 44/100% Pure.' The name was inspired by a biblical verse and chosen by Harley Procter, son of one of the company's founders.

Today, the Ivory product line has expanded beyond its original bar soap to include liquid hand soaps and body washes, such as the Clean Original Body Wash seen here. These products maintain the brand's heritage of being free from dyes and heavy perfumes. The manufacturing of Ivory body wash primarily takes place in the United States, consistent with Procter & Gamble's large-scale domestic production for its legacy personal care brands. Ownership has remained within Procter & Gamble throughout its entire history, making it a cornerstone brand for the Cincinnati-based multinational consumer goods corporation.