Finelli Streetwear

Finelli is a prominent luxury streetwear brand based in Switzerland. Founded in 2019 by designer Khawar Awan in Zurich, the brand rapidly ascended from a local startup to a significant player in the Swiss fashion scene. It gained widespread recognition after appearing on the startup television show 'Die Höhle der Löwen Schweiz' (the Swiss version of Shark Tank), where it successfully secured investment from multiple judges.

While the creative heart and administrative headquarters are located in Switzerland, the brand's production strategy follows common luxury streetwear patterns, sourcing high-quality materials and manufacturing services internationally to meet its premium standards. The brand maintains a strong physical presence through its flagship store in Zurich and distribution in high-end retailers like Jelmoli and Ciolina, while also expanding its reach into markets like Japan and Luxembourg.