Herschel Supply Co Little America backpack

The Herschel Supply Co. Little America backpack is an iconic piece of modern travel gear, inspired by classic mountaineering style. Founded in 2009 by brothers Jamie and Lyndon Cormack, the brand is headquartered in Vancouver, British Columbia, Canada. The name 'Herschel' is a tribute to the small Canadian hamlet in Saskatchewan where three generations of the founders' family were raised.

Herschel Supply Co. focuses on a 'manufactured nostalgia' aesthetic, combining vintage silhouettes with modern functionalities like laptop sleeves and magnetic strap closures. While the brand’s design and creative direction remain rooted in Canada, its manufacturing is primarily based in China and other parts of Southeast Asia to maintain a global supply chain.

In 2019, the company opened its doors to outside investment for the first time, selling a minority stake to a consortium of private equity investors, including Eurazeo, Alliance Consumer Growth, and HOOPP Capital Partners. Despite this outside backing, the Cormack brothers maintain leadership and creative control of the company, continuing to guide the brand as it expands its product lines into apparel and luggage.